The revolution in techniques of reproducibility was destructive of cultural tradition. Objects technologically reproduced became detached from their embeddedness within tradition. The unique existence of an actor on stage was replaced by the plurality of copies of their performance. Film, as a new form of mass consumption, reorganised human sense perception.
Benjamin wrote of ‘reception in distraction’ as an alternative form of perception. Absorption and flow characterised the creation and reception of traditional art. Cinema offered disruption and estrangement, it its form and experience - montages, jump-cuts and other dissonances: a new ‘mode of human perception’. However, do any such possibilities made by cinema remain constrained by its ideological functioning; namely, to naturalise subjects to capitalist sociality (as an historically specific form of human society), reinforcing an oppressive social reality upon willing subjects?
Yet what is left of the emancipatory potential of the cinema? Is the film spectator ultimately fundamentally apolitical? Can films still productively engage and intervene in the always ongoing processes of constitution of subjects? Is the idea of the emancipation of the film spectator an illusion? Is the social space of the cinema contradictory from the standpoint of a concept of politics understood as the constitution of the social, since cinemas collect individuals together without engaging them together as a collective? Does the cinema constitute a populist mimicry of the contemplative immersion demanded of the viewer of art be aestheticism in its blanking out of all distractions but the screen? Is distraction the sociality of attention?